Privacy Policy

Privacy Policy for lunellalondon.com

  1. Information on the Collection of Personal Data and Contact Details of the Responsible Entity

1.1 We are pleased that you are visiting our website and thank you for your interest. This privacy policy informs you about the handling of your personal data when using our website. Personal data includes any data that can be used to identify you personally.

1.2 The responsible entity for data processing on this website, in accordance with the UK General Data Protection Regulation (UK GDPR), is Lunella London, Suite C, Level 7, World Trust Tower, 50 Stanley Street, Central Hong Kong. The person or entity that decides alone or jointly with others on the purposes and means of processing personal data is referred to as the "data controller."

1.3 This website uses SSL or TLS encryption for security purposes and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries directed to the data controller). You can recognize an encrypted connection by the "https://" and the padlock symbol in your browser.

  1. Data Collection When Visiting Our Website

When you simply visit our website for informational purposes, meaning you do not register or provide us with any other information, we only collect data that your browser transmits to our server (so-called "server log files").

When you access our website, we collect the following data that is technically necessary for us to display the website to you:

  • The visited website
  • Date and time of access
  • Amount of data transmitted in bytes
  • Source/referral from which you accessed the site
  • Browser used
  • Operating system used
  • IP address used (if applicable, in anonymized form)

The data processing is carried out according to Article 6 (1) (f) UK GDPR based on our legitimate interest in improving the stability and functionality of our website. No further use or sharing of the data occurs. However, we reserve the right to check server log files retrospectively should concrete evidence point to unlawful use.

  1. Cookies

To make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser during your next visit.

If cookies are set, they collect and process certain user information, such as browser and location data as well as IP address values, to varying degrees. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies are used to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is processed through individual cookies we implement, the processing is carried out in accordance with Article 6 (1) (b) UK GDPR either for the performance of the contract or in accordance with Article 6 (1) (f) UK GDPR to safeguard our legitimate interests in the optimal functionality of the website and a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). When we collaborate with the aforementioned advertising partners, you will be individually informed about the use of such cookies and the extent of the information collected within the following sections.

Please note that you can configure your browser to be informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or generally. Every browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser at the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

  1. Contacting Us

When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected through the contact form is apparent from the respective contact form. This data is used exclusively for the purpose of responding to your inquiry and for the associated technical administration. The legal basis for processing the data is our legitimate interest in addressing your inquiry in accordance with Article 6 (1) (f) UK GDPR.

If your contact is aimed at concluding a contract, then an additional legal basis for processing is Article 6 (1) (b) UK GDPR. Your data will be deleted once your inquiry has been conclusively dealt with, provided that there are no legal retention periods to the contrary.

  1. Data Processing for the Establishment of a Customer Account and Contract Processing

In accordance with Article 6 (1) (b) UK GDPR, personal data will be collected and processed when you provide it to us to perform a contract or when opening a customer account. The specific data collected can be seen from the respective input forms.

You may delete your customer account at any time by sending a message to the aforementioned address of the data controller. We store and use the data you provided to fulfill the contract. After full processing of the contract or deletion of your customer account, your data will be blocked in consideration of tax and commercial retention periods and will be deleted after the expiration of these periods, unless you expressly consent to a further use of your data or we reserve a legally permissible further use of the data, about which we will inform you accordingly below.

  1. Use of Your Data for Direct Marketing

6.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and will be used to address you personally.

For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter if you have explicitly confirmed that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm by clicking the corresponding link that you wish to receive the newsletter in the future.

By activating the confirmation link, you grant us permission to use your personal data in accordance with Article 6 (1) (a) UK GDPR.

When registering for the newsletter, we store the IP address you registered with your Internet Service Provider (ISP) and the date and time of registration to trace any misuse of your email address later. The data collected during the registration for the newsletter will only be used for the purpose of promotional communication via the newsletter. You can unsubscribe from the newsletter at any time using the provided link in the newsletter or by sending a message to the responsible party mentioned above.

Once you unsubscribe, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to a further use of your data or we reserve a further data use that is legally permissible, which we inform you about in this declaration.

6.2 Sending Email Newsletters to Existing Customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. We do not need to obtain a separate consent from you for this.